It’s EcoCAR Day Seven and teams continue giving their outreach presentations today. The teams are presenting details of how they have promoted their prototype EcoCAR vehicles as well as other outreach activities they have executed over the past year.
Between blogs, streaming video, tweet updates, Facebook groups and other forms of social media, students have been working hard to communicate messages about energy efficiency and advanced vehicle technologies to the public.
Another way the teams are reaching out is by visiting local schools and youth groups. Mississippi State University developed close relationships with several of their local schools, even scheduling return visits to update the kids about their vehicle’s progress as well as educate them about energy-related issues throughout the school year.
In addition to youth outreach, many teams invited influencers within their community to learn about their project and the EcoCar Challenge. Missouri S&T has had several visits from their Congressman and they plan to continue their relationship with her to further promote interest in advanced vehicle technology.
Students are anxiously preparing to present to eleven judges in this category, all of whom are from EcoCAR sponsor organizations. Most of these individuals work in the Marketing and Communications departments within their company and bring not only experience to this competition, but also a great knowledge of outreach efforts.
Many students who work on outreach for the teams are Public Relations or Marketing majors. The competition is invaluable as a learning process and experience for their futures in the field, just as the Engineering majors are gaining valuable experience from the technical side of the competition. Even for the Engineering students, learning how to successfully market their vehicle is a great tool for future products they may develop.
Engineering presentations also begin today in electrical, mechanical, and control strategies. It’s a big day for the students, and there are a lot of points on the line. Good luck teams!