Engineering students at The Ohio State University are not the only ones gaining real-life experience through the EcoCAR Challenge. As alternative fuel vehicles evolve, marketers face the challenge of getting consumers to accept the new technologies. Marketing professors at the Fisher College of Business are preparing their students for this challenge by working with the OSU EcoCAR team.
Dr. Curtis Haugtvedt, marketing professor and expert in consumer psychology, is currently using competition outreach objectives in his Green Marketing class. Students are tasked to design a marketing plan for the OSU EcoCAR team. Dr. Patricia West, also a marketing professor and expert in consumer judgment and decision making at the university, is having students in her Integrated Marketing and Communications class develop an integrated marketing and communications plan, focusing on a consumer campaign for the team. Projects from both classes will be utilized by the EcoCAR team to fulfill competition outreach objectives. Team members have their fingers crossed that these student-generated plans will give them a competitive edge during the third and final year of EcoCAR: The NeXt Challenge.