During Speedweeks 2010 at the Daytona International Speedway, the Embry-Riddle EcoCAR team worked with its local sponsor, the International Speedway Corporation, to set up a trade show display inside the Daytona 500 Experience. At Speedweeks 2010, the EcoEagles were able to discuss the EcoCAR competition and Embry-Riddle’s participation with thousands of race fans. Embry-Riddle’s contact at the International Speedway Corporation, Cliff Franz, arranged for the team to showcase its work right outside the entrance of the Daytona 500 Experience.
The team set up its display while two Gatorade Duels at Daytona were running. In between races, many fans stopped by the Daytona 500 Experience to talk to the EcoEagles. The students spoke to fans from more than 15 different countries and all were genuinely interested and impressed with the EcoCAR project and its goals.
The Embry-Riddle EcoCAR team was included in all the SpeedWeeks 2010 events and the team gained a lot of exposure. During the 2010 Daytona 500 induction ceremony, the winning car was parked inside the Daytona 500 Experience to commemorate the victory – right next to the EcoEagles’ trade show display!
By the end of the event, the EcoEagles had talked to thousands of fans, handed out hundreds of team and competition informational brochures, and had a lot of fun! The team can’t wait until the next big event rolls into Daytona, so they can do it again.