At the beginning of this year’s NASCAR racing season, thousands of people converged in Daytona Beach to celebrate. Many people came to see the race, especially with Danica Patrick starting off as the first woman to ever hold a pole position in a NASCAR race.
The EcoEagles spent the entirety of the week before the race talking to racegoers about the hybrid technology being implemented into the 2013 Chevrolet Malibu for the EcoCAR 2 competition.
Ken Leslie, the team lead for the EcoEagles, said that he enjoyed being able to talk to car enthusiasts about hybrid vehicles to “dispel any thoughts of slow accelerating diesel vehicles of yesteryear.”
Tom Gorgia, an EcoEagle and NASCAR enthusiast, was very happy with the turnout. It was just before the races that the EcoEagles saw the greatest influx of people interested in learning about the competition and car.
“I believe that really proved to people that something can be done [with] hybrid technology,” said Gorgia. This was the main goal of the EcoEagles going to the Daytona International Speedway.
One important factor that Gorgia noted was that Chevrolet was chosen to sponsor this year’s race. This helped the team, because many Chevy enthusiasts stopped by the EcoCAR 2 booth.
This mission was more than successful. Not only did the EcoEagles inform people about hybrid technology and the EcoCAR 2 competition, they discovered many people who were enthusiastic about efficient and eco-friendly technology.