MSU EcoCAR Engineers Team Up with Marketing Management Seniors

While most EcoCAR students are focused on engineering and looking to learn more about the automobile industry, the EcoCAR competition also offers plenty of room for non-engineers to gain valuable experience.

This semester, the Mississippi State EcoCAR teamed up with a senior level marketing management class on campus. MSU team leader, Matthew Doude, and advisor, Marshall Molen, spoke to the class about the EcoCAR competition, hybrids in general, and explained what the team has been working on in Year Two. The students were very enthusiastic and asked questions about safety, strategy, and what they could do to help the team.

After visiting the class, the marketing management students came up with ways they can contribute to the team’s efforts that are relevant to their interests and fields of study.

“I enjoyed learning about the EcoCAR team’s hybrid car and how green vehicle technology is valuable to today’s society,” said senior marketing student, Haley Sellers. “I also learned  how to use different marketing skills to target and educate the public about why green is the future of transportation.”

The marketing management students have shared innovative ideas with the MSU EcoCAR team and the additional man-power has been really helpful. It was a pleasure watching the two groups of students learn from each other through the process!

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