OSU EcoCAR Rides with the Big Shots!

Last month, the Ohio State EcoCAR team had the opportunity to rub elbows with automotive industry execs at Ohio State’s Center for Automotive Research external advisory board meeting. General Motors, Honda and Ford were just a few of the major players in attendance. At the event, OSU team leader, Eric Schacht, gave a presentation to the board about the team’s progress in Year Three of the competition. During lunch, the outreach team had the chance to interview representatives from EcoCAR’s headline sponsor, General Motors.

The OSU team also had the opportunity to meet with representatives from its team sponsor, LuK USA, which donated a dual clutch transmission for their EcoCAR. In the video below, you can watch Jeff Hemphill, vice president of product development and regional director of technical product development at LuK, describe the benefits of the EcoCAR Challenge.

Jeff Hemphill, LuK USA

http://www.youtube.com/watch?v=fkXx8i9fwTY

They also found time to talk to OSU alum Kent Helfrich, the executive director of electronic controls and software at General Motors and the executive lead of the EcoCAR Challenge, about his role in the competition and the how he thinks EcoCAR Challenge could impact the automotive industry.

Kent Helfrich, GM

http://www.youtube.com/watch?v=FCiSuTDpj8Y

Before the external advisory board went back into meetings, Kent Helfrich from GM generously offered to take board members for a ride in the new Chevy Volt. OSU Outreach Coordinator, Abbey Underwood was lucky enough to join executives from GM and Ford for a ride. Abbey discussed the challenges involved in marketing and communicating advanced technology vehicles with the executives and got to hear their expertise on the vehicles.

Check back soon to see more Sponsor Series videos from OSU!

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