Back in December, the Purdue EcoMakers attended the International Motorsports Industry Show (IMIS) which took place at the Indiana Convention Center. IMIS is in its third year and has actually increased in size despite the economic downturn!
The EcoMakers ran the Purdue University booth, which showcased both Purdue EcoCAR 2 and the Electric Vehicle Grand Prix, two progressive competitions in which Purdue takes part. The exhibitors at IMIS were very diverse, with everything from engine builders to safety equipment companies to university racing teams, and it was a great experience for EcoMakers to talk with these companies. Team members took the opportunity to tell other attendees about the EcoCAR 2 competition and get insights about high performance vehicle components.
EcoMakers also handed out promotional items to raise awareness about EcoCAR 2 with passing spectators. The team is happy to report that many attendees were interested in the project! As racing is typically done with high-powered gasoline engines, many people were intrigued to see the Purdue booth display an electric racing go-kart and the prospect of a reengineered Chevrolet Malibu.
This international event showcased companies from the UK, Japan, New Zealand and Germany who were very interested in hearing about the North American EcoCAR 2 competition. The EcoMakers that were able to attend the tradeshow enjoyed it immensely and benefitted greatly from the exposure to this side of the automotive world.